Blog: Mailing

The High Cost of Bad Addresses

Did you know that about 1.4 billion mail pieces a year are marked “return to sender,” costing mailers roughly $20 billion? Handling returned mail reactively is an expensive strategy… e-Validate can make the process proactive by ensuring addresses are correct...

The Case for Paper

In our increasingly digital world, direct mail may be more powerful than ever. Think about it… marketing through the mail is less saturated than through e-mail or digital advertising. Most people receive many more promotional e-mails in a day than they do direct mail pieces....

Prep your envelopes for Back to School in style with the latest NeoSlogan designs. Did you know that personalized envelopes have higher mail open rates? Let your envelopes do the talking with these eye-catching new NeoSlogan designs on all of your mailings.

Every Door Direct Mail (EDDM^®) by the USPS^®

The Every Door Direct Mail^® (EDDM^®) service allows marketers to send promotional mail in an affordable, highly-targeted way... And the best part is, it's in partnership with an organization they trust – the USPS^®. EDDM lets you flyer the town with...

A Closer Look at How Millennials Respond to Direct Mail

Tune in at 1:00PM EST on July 26, 2017

You know the typical stereotype: Millennials are digital natives, glued to their smartphones, and the only way for a marketer to reach them is through social media.  The truth is, Millennials...

We talked about the benefits of Informed Delivery for recipients in our April blog post, but what about the advantages for mailers? The USPS is working on plans to create a dedicated Informed Delivery Campaign Portal, which will allow marketers sending physical mail to create, manage and even...

Summertime NeoSlogans are available now! Did you know that personalized envelopes have higher mail open rates? Make sure you celebrate summer with your customers and let your envelopes do the talking with eye-catching new NeoSlogan designs on all of your mailings.

NeoStats now does more than just track your postage spend by mail class and department. Version 3 has just launched, with many great new features. In addition to overall improved navigation and postage machine information, NeoStats now offers detailed weight break reporting on your mail...