Direct Mail + Digital = Bigger Impact, Smarter Strategy

Why Direct Mail Is Thriving in a Digital-First World

If you’ve been wondering whether direct mail still holds its own in a digital-first world, the numbers are here and they’re loud and clear: direct mail works. And when paired with digital, it works even better.

In fact, it’s becoming one of the most dynamic channels in modern marketing.

Why Direct Mail Still Works: The Stats Speak for Themselves

As marketers fight for attention in crowded inboxes and never-ending feeds, direct mail continues to deliver real engagement:

• 2.7% to 4.4% response rate vs. just 0.6% for email – direct mail can outperform email by up to 7x (The Business Research Company)
• 1.6 minutes average time spent with direct mail – more than most emails or ads (The Financial Brand)
• Up to 40% lift in conversions when integrated with digital campaigns (USPS)

Whether you're sending invoices, promotions, or customer communications, direct mail gives you a tangible, trusted way to connect. And when combined with digital tools like tracking, personalization, and automation, you get the best of both worlds.

Direct Mail Has Gone Digital

Direct mail has transformed from a slow, manual process into a highly intelligent marketing tool. What used to take weeks can now happen in a matter of days or less.

With solutions like Quadient® Impress, businesses can now:

• Automate workflows and launch campaigns with minimal manual effort
• Integrate mail with digital channels like email and SMS for a seamless experience
• Deliver real-time personalization that makes every piece feel tailor-made

But this transformation isn’t just about new tools – it’s about mindset. When powered by the right technology, direct mail becomes:

• A way to re-engage dormant leads or reconnect with lapsed customers
• A personalized follow-up that enhances your digital campaigns
• A tangible touchpoint that builds trust and drives conversion

Smarter Testing = Stronger Campaigns

Think testing and optimization are only for digital? Think again. With modern tools, you can bring the same data-driven approach to your print strategies:

• Run multivariate tests on design, envelopes, and calls to action
• Access real-time analytics to adjust campaigns on the fly
• Optimize costs with automated production and mailing logic

Ready to make direct mail your most powerful channel? Let’s talk about how Quadient can help you deliver smarter, faster, and more impactful campaigns.

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