Marketing’s Unsung Hero
July 26, 2017
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Every Door Direct Mail (EDDM®) by the USPS®
The Every Door Direct Mail® (EDDM®) service allows marketers to send promotional mail in an affordable, highly-targeted way... And the best part is, it's in partnership with an organization they trust – the USPS®. EDDM lets you flyer the town with your relevant business communication to draw in your target customers with messaging tailored for them.
Instead of dealing with third party companies that will insert your advertising alongside tons of other advertisers in the area (not to mention, deliver it to everyone, without targeting), you can craft your own story and get the word out your way – without getting caught up in the clutter.
It’s easy and simple, even if you don’t think you have time or resources to hone in on your target. You don’t even need an address list – your mail is delivered to every address on your chosen route and in your chosen group. With the special EDDM mapping tool, you can filter your audience by factors as granular as age, income or household size, and even down to the ZIP Code™ and carrier route to target your best possible customers.
The service uses simplified addressing, with most mailpieces being addressed to “Postal Customer,” and even offers special discounts for small businesses. Plus, it’s easy to DIY. Get all the details on USPS.com and start creating memorable mail.