Smart Mailing Moves Every Business Should Make in 2025

Smart Mailing Moves Every Business Should Make in 2025

Postage is one of those costs that seems inevitable until you realize a few small changes can unlock surprisingly big savings. The U.S. mails over 112 billion pieces annually, and organizations spend more than $80 billion in postage each year. (Yes, that’s real. Those numbers are a reality check.)

Here are five smart strategies to lower your mail costs, plus how automated tools make them easier for small teams:

1. Choose the right mail class (First-Class vs Marketing Mail)

If your mail doesn’t demand next-day delivery, switching to Marketing Mail can reduce postage significantly. Every envelope you convert adds up.

2. Use lighter formats and folding flats

Design your mailpieces to stay under heavier weight tiers. Folding flats (or thinner paper) lets you drop into cheaper postage zones without compromising impact.

3. Clean your address lists

Bad addresses mean wasted mail and wasted dollars. Use address verification tools (CASS, NCOA) to remove undeliverable addresses before they cost you.

4. Tap into presort, barcode, and automation discounts

Even small mailers can qualify for reduced rates with the right sorting, barcoding, or commingling. Automate what you can: folding, inserting, sorting... even software that optimizes mailing decisions. That’s exactly what Quadient’s mail automation solutions do: they help you qualify for postal discounts, eliminate manual errors, and speed up processing. 

5. Rethink your carrier mix (USPS vs UPS/FedEx)

For smaller packages or lightweight shipments, USPS often beats ground rates, especially with flat-rate options or leveraging postal automation. Don’t default to UPS/FEDEX without comparing.

Bottom line:

You don’t need to overhaul your operation to see savings. Start with visibility: track how much you spend, how many pieces you mail, and which methods cost the most. Then apply a couple of these tips (and use automation where it makes sense), and you’ll likely see measurable results within months.

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