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USPS Informed Delivery, Where Traditional Postal Services Meet Digital

June 6, 2023


Welcome to the world of USPS Informed Delivery. This service allows users to take a sneak peek at their incoming mail. But that's not all! Informed Delivery also opens up exciting possibilities for businesses to engage with customers, personalize their marketing efforts, and gain valuable insights. In this article, we'll explore the benefits of USPS Informed Delivery for both consumers and businesses and take a closer look at how it works for mailers. Let's dive in!


What is Informed Delivery?

USPS Informed Delivery is a service that allows users to preview their incoming mail and manage their packages digitally. For mailers and businesses, Informed Delivery offers the option to conduct interactive campaigns. Mailers can include custom images and a website link in the user's email digest or on the USPS Mobile® App. This allows businesses to engage users and generate additional impressions and interactions.


Benefits for Your Consumers

  • Convenience at Their Fingertips: Informed Delivery saves your customers time and effort. Instead of shuffling through physical mail, they can quickly glance through their electronic mail preview. This helps them prioritize important documents, plan for packages, and manage their time more efficiently.
  • Stay Secure: Your customers can put their worries about unexpected or fraudulent mail to rest with Informed Delivery. By reviewing the mailpiece images, they can identify any unusual or suspicious items. This feature keeps them alert and helps protect them against identity theft and other fraudulent activities.
  • Digital Organization Made Easy: With Informed Delivery, your customers get a digital record of their mailpieces. This makes it a breeze for them to locate important documents, track packages, and keep a neat record of all their postal activities. Say goodbye to paper clutter and hello to a more organized digital approach!


Informed Delivery for Mailers

Mailers can enhance their hardcopy mailings by conducting a campaign that includes custom images and a website link. This information will appear in the user’s email digest, the USPS Mobile® App, or on the dashboard at®. 


  • Engage Your Customers: With Informed Delivery, your business gains a powerful tool to connect with customers on a deeper level. By incorporating interactive content within the mailpiece images, you can captivate recipients and inspire them to take action. Whether it's enticing them to visit your website, facilitating a purchase, or enticing participation in special offers, the possibilities for engagement are boundless.
  • Personalized Marketing: Informed Delivery empowers businesses to tailor their messaging to individual customer preferences. Through dynamic and personalized content, your direct mail campaigns become even more impactful. Bid farewell to generic messages and welcome personalized marketing that speaks directly to the unique needs and interests of your audience.
  • Track and Optimize: Informed Delivery offers invaluable insights for businesses. Through the online dashboard, you gain access to essential data on impressions, click-through rates, and other engagement metrics. This wealth of information enables you to fine-tune your marketing strategies, ensuring maximum impact and a remarkable return on your investment. By analyzing the data provided, you can make data-driven decisions, optimize your campaigns, and achieve superior results.


Key Data From The USPS:

  • Email Open Rate: 68% average open across all campaigns over the last year
  • Click-through Rate: 1.3% average click-through rate across all campaigns over the last year
  • Total Impressions: Over 1.4 billion campaign impressions over the last year


How to Start? Go on the USPS Website, here.


Source: Informed Delivery by USPS


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