Avoid the rush! Dec 31 is the deadline to get an IMI-Ready Meter, check out your options here.

USPS Promotion Spotlight | Emerging and Advanced Technology

April 18, 2021


Bring Your Direct Mail into the Future!

Earlier in the year, the USPS® dropped their 2021 Promotions and Incentive Programs Calendar. The promotions are done yearly “to encourage marketers, printers, and mailers to utilize new technology and print techniques” (USPS® PostalPro™) in order to boost the results of direct physical mail. During these promotions, you’re able to try out these different techniques, technologies, and services while also getting detailed information on them via webinars and presentations.

One of these promotions being offered is the USPS®’s Emerging and Advanced Technology promotion.

This promotion allows for customers to explore technologies that can be embedded into your direct mail sends that are linked to a mobile phone or other device. These technologies push your direct mail into the future with the ability to incorporate additions such as Video in Print (ViP), Digital to Direct Mail, and Extended Reality (XR). These technologies offer a chance to, not only bring your direct physical mail into the future, but also to create new and interesting ways for your customers to engage with their mail.

If you are interested in participating in this promotion, here’s the breakdown on what you need to participate:

Registration Period January 15 - August 31 2021
Program Period March 1 - August 31 2021
Discount Amount 2% of eligible postage
Technology Requirements to Participate Near Field Communication (NFC), Extended Reality (XR)*, Video in Print (ViP), Digital to Direct Mail, Voice Assistant Integration
Eligible Mail Classes First-Class Mail® letters, cards, and flats; USPS Marketing Mail™ letters and flats; and Nonprofit USPS Marketing Mail™ letters and flats
Ineligible Mail Classes Periodicals, Bound Printed Matter, and Media Mail

* Includes "Enhanced" Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

The discount is calculated in PostalOne!®. It will be applied to your postage statement at the time of mailing and deducted from the prices of the qualifying product categories that are paid at that time. You can double check the current 2021 postage rates for the eligible mail prices via Notice 123.


Interested in bringing your direct mail into the future? Check out our resources at the bottom of this blog post to get all the in-depth information on requirements, registration, and eligibility as well as links to the full 2021 Promotions and Incentive Programs calendar.

What are you waiting for? The future is here and it’s time to get virtual with your mailing reality!



Knowledge Center