Discount shopping gets a new platform and a fresh face with UPS My Choice® Deals, a Groupon-like site that offers over 500 discounts and deals on restaurants, clothing, events and more. This pivot by shipping giant UPS promotes UPS’s My Choice membership with its first non-shipping perk.
UPS My Choice, which currently has more than 43 million members, allows members to customize their deliveries. Per the UPS VP of Marketing, Stu Marcus, this new addition to the UPS My Choice membership could be the first of many: “UPS My Choice Deals represents the first of what we expect to be more loyalty-focused innovations on the UPS My Choice platform. . .” This may encourage current My Choice members to engage more with the program and attract new customers.
UPS also cites My Choice Deals as a new tool for retailers, enabling them to target and connect with shoppers, “Retailers benefit from access to the UPS My Choice membership base, including loyal savvy online shoppers and coveted new customers. It can be a great tool to drive engagement and sales.” For instance if a customer is receiving a product from Dell, they could have an additional deal from Dell in their My Choice alert. This offers potential for retailers to supplement their marketing campaigns with promotions or discounts on My Choice Deals.
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