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Facts and Benefits of Informed Delivery® by USPS®

 

See why Informed Delivery from the U.S. Postal Service is such a hidden gem and learn how businesses are using it to empower their mail!

Q: What is Informed Delivery® by the USPS®?

A: Informed Delivery is a free and optional notification service that gives residential consumers the ability to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon.

Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

 

 

 

Q: How does it work?

A: The process is simple:

  • Consumer signs up for Informed Delivery.
  • Mail is imaged during processing by the USPS.
  • Images are matched to delivery points and digital campaigns are applied.
  • User receives mailpiece images in their email.
  • User receives physical mailpieces.

Q: Why should businesses use Informed Delivery® by USPS®?

A: Informed Delivery can help mailers increase the reach of their marketing campaign through a synchronized physical and digital touchpoint. 

  • Reach engaged consumers.
  • Increase interaction
  • Generate multiple impressions from a single mailpiece.
  • Encourage faster responses.
  • Reach customers digitally from their physical address.
  • Potentially increase return on investment (ROI) for your campaign.

 

Learn more about Informed Delivery for businesses here.

Q: What are the benefits?

A: According to the Postal Service, there are 46.6 million registered household users of Informed Delivery, and these consumers continue to be “highly engaged, with 32% of users clicking a campaign link.” When you run an Informed Delivery campaign, the USPS will match your mailings to Informed Delivery users. So in addition to your mailed business communication or direct mail piece, you can also include a digital message from your company in the email or the USPS mobile app.

  • Average Email Open Rates of 64.7%!
  • Highly relevant placements.
  • Big boost to your marketing mix.

 

Watch the Informed Delivery tutorial videos here.

 

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