A: Informed Delivery is a free and optional notification service that gives residential consumers the ability to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon.
Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
A: The process is simple:
A: Informed Delivery can help mailers increase the reach of their marketing campaign through a synchronized physical and digital touchpoint.
Learn more about Informed Delivery for businesses here.
A: According to the Postal Service, there are 46.6 million registered household users of Informed Delivery, and these consumers continue to be “highly engaged, with 32% of users clicking a campaign link.” When you run an Informed Delivery campaign, the USPS will match your mailings to Informed Delivery users. So in addition to your mailed business communication or direct mail piece, you can also include a digital message from your company in the email or the USPS mobile app.
Watch the Informed Delivery tutorial videos here.