Mail is still one of the most important forms of communication for businesses. There, we said it! That’s because ensuring that bills, invoices, statements, parcels and other communications are received in a timely manner is critical to doing business today. Mail still represents a very important touchpoint between you and your customers. However according to the USPS, businesses spend more than $20 billion annually on mail and packages that can’t be delivered. Returned mail due to bad address data can become a significant cost issue. First you pay those visible costs on postage for mail that is undeliverable. Then you pay for the invisible costs like delayed cash flow, lost marketing opportunities and customer dissatisfaction. Simply put: your mail can’t do its job if it isn’t delivered.
If you’ve got mail piling up in the “lost and found” bin in your mailroom, then it’s time to get to know ConnectSuite e-Validate.
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ConnectSuite e-Validate is an easy-to-use, cloud-based address correction service that helps you quickly and easily validate customer addresses in a few simple clicks...no downloads or training required. e-Validate is USPS® CASS Certified™ for address validation and it allows you to cleanse your customer address list against real-time National Change of Address (NCOA) database. So you can keep your address lists current with any updates. You can even verify, append or add customer email addresses, phone numbers and apartments.
Every returned mail piece represents an important invoice, essential medical statement or loss of revenue. With e-Validate, you simply upload your customer mailing address list and submit it for validation against the most recent USPS data and other sources. e-Validate will verify and correct addresses and provide a report that’s easy to read and impactful.
Every year approximately 40 million Americans and 1 in 5 businesses change their address, but their old locations often remain in mailing databases. e-Validate reduces returned mail and parcels and their associated costs. Our mail experts have done the math, and they have calculated that one undeliverable mail piece can actually cost a business about $25 in postage and operational costs. e-Validate reduces operational expenses from wasted postage, materials and labor.
Check out our e-Validate solution page! Then get in touch with a Quadient rep who can show you how e-Validate works! A rep will help you score your customer address lists and find out how much you are actually spending on undeliverable mail. The industry standard for mail that is “Undeliverable As Addressed” (UAA) should be no more than 6-10% of your total annual postage costs.
Ensuring mail deliverability isn’t a new thing. Fun fact: Ben Franklin set up a “dead letters” office back in 1775 to deal with the inevitability of undeliverable mail. But mailing has changed since then. ConnectSuite e-Validate, part of our Impress mail management software suite, can help modernize your process today.
Contact a mail expert and start reducing the impact of undeliverable mail on your bottom line!